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Oman Institute launched

The second Kickworldwide Institute was launched on Saturday 21st May 2011 at a prestigious ceremony in Muscat.

The Institute has been developed in partnership with the Oman Football Association and the Modern College of Business and Science and is once again supported by Liverpool FC.

Based at the impressive Modern College campus in Al Khuwair, the Kickworldwide Oman FA Institute commenced the delivery of a range of unique courses in September 2011.

The Institute, which is also supported by the English Football Association and a number of leading UK colleges, aims to greatly enhance the infrastructure of football in Oman while at the same time offering a range of new exciting education and career opportunities for the young people of Oman and the wider region.

The Oman Institute is only the second of its kind in the world, following the opening of the first in Pune, India, known locally as the Abhijit Kadam Football Development Centre.

A Sports Science diploma will also be delivered at the Oman Institute alongside a range of other courses including, Coaching, Refereeing, Football Industry Management, Sports Turf Technology, Sports Law and Sports Photography.


The majority of the courses are UK accredited two year diploma’s giving young people the opportunity to take advantage of new qualifications and careers in one of the world’s fastest growing industries….Sport!

It is intended that the successful students will become industry professionals with the ability to greatly enhance the development of football and other sports in the region. The Institute could also play a significant role in preparing local people for employment opportunities in and around the 2022 World Cup in Qatar.

Liverpool Football Club will oversee the on field football courses alongside the English Football Association. Liverpool’s Managing Director Ian Ayre confirmed the club’s support,

“As a football club we always strive to find important partners and important opportunities in a market like Oman. To get this right we have to invest for the long term and in the right areas. As a highly successful football club with great heritage and a historic level of success, this is very much an opportunity to share our experience across all the disciplines of the game, not just the playing side.

Anyone who has ever been to Anfield to watch one of our games will tell you that what we have here is unique. Our fans are and always have been innovative, inclusive and often break from tradition. The more of that type of unique approach we can export and include in our developing overseas ambitions, the better chance we have of long term success and successful partnerships in this or any overseas market.

This project brings football together with first class education and an ambition to feed the game in Oman and the Middle East. It’s certainly an exciting start and one of a variety of key projects that Liverpool Football Club will unveil in the Middle East market

We are looking forward to working with our partners at the Oman FA, the Modern College of Business and Science and our colleagues at Kickworldwide to create new opportunities for the young people of Oman and to play our part in continuing the development of football in the region”

Kickworldwide, the founders of the Institute concept, were quick to praise the Oman FA for their forward thinking. Director, Steve Bellis, commented:

“Through the inspirational leadership of Sayyid Khalid Albusaidi, the Oman FA has demonstrated a clear desire and vision to improve the development of football in Oman and the wider region. They are also very keen to provide new real long term opportunities for the young people of Oman in the hugely significant sector of sport. We at Kickworldwide are delighted to be able to work with the Oman FA, the excellent Modern College and of course Liverpool FC and the English FA to bring about these momentous opportunities”

In response to the support from the UK side, the Chairman of the OFA, Khalid Albusaidi declared

“For the last four years, the vision statement of OFA has been “to transform Omani Football into a flourishing industry”, and, by celebrating this joint venture between the OFA, Kickworldwide, Liverpool FC and Modern College, an important milestone is reached in our long path towards achieving our vision.

Football in our part of the World has been gaining huge popularity, and the time has come to open windows for the youth of Oman to explore new academic options associated with the football industry. By this JV, we offer the youth of Oman new career opportunities through high quality of education in a field that is emotionally very close to them.

The offerings of the Football Institute have been a dream of the OFA Football Academy. And now we are very happy to see a dream come true where Oman becomes a hub for Football Industry education”.

Selecting the appropriate local education partner was undoubtedly one of the most difficult decisions to be made by the OFA and its UK partners. Despite very strong interest from several of the leading colleges in the city, the Modern College of Business and Science stood out from the rest as the ideal long term partners.

Dean of MCBS, Dr Badr El Din, explained why the college is delighted to have become one of the principal partners for the Institute:

“We are delighted to be part of this promising partnership with the Oman Football Association, Liverpool FC and Kickworldwide, for the benefit of our youth.

This partnership is a sign of a qualitative change in the educational and community contribution role of the Modern College of Business and Science. The choice of MCBS vindicates that the College is really one of the crucial players in the socio-economic development of Oman. I congratulate the Oman Football Association for grasping this opportunity, and we are all looking forward to seeing the fruits of this partnership for Oman”

The launch was attended by His Excellency, British Ambassador to the Sultanate of Oman, Dr Noel Guckian CVO, OBE. The Ambassador read out a letter from Liverpool FC expressing their good wishes for the event.

Ian Cranshaw, Deputy Head of UK Trade and Investment, Majdi Fawzi, Press and Public Affairs Director and Arnie Sookdeo, Communications Attaché for the British Embassy in Muscat were also in attendance from the British Embassy.