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Changing Millions of Lives

At Kickworldwide we have a simple but important philosophy.

We believe that no commercial organisation has any right to operate within any community unless it is prepared to contribute to that community!

Through our unique outreach programme we aim to provide life changing opportunities for millions of young people across the globe.

We believe the power and the reach of sport – and football in particular – is the best way to turn that vision into a reality.

Sporting role models are, we believe, the key to unlocking the massive potential among young people in the less advantaged countries of the world.

Our Outreach Programme brings together sport and sporting role models with youngsters in developing countries to drive home life-changing messages, while at the same time promoting healthy living, teamwork and co-operation.

It also aims to generate a culture of ‘can-do’, to inspire and to bring joy.

Youngsters everywhere look to the big names in sport and are inspired by them – this is true whether those young people live in Manchester, Mumbai, Hanoi or Rio. This is why sport is so powerful and has so much potential to bring positive change to people’s lives.

Through the Outreach Programme, we are able to provide REAL qualifications and career opportunities in sport for young people in developing countries.

In the build up to the recent bidding for the FIFA world cups in 2018 and 2022, former US President Bill Clinton was quick to acknowledge the power of football. He said:  “In my travels around the world – from the dirt fields of Lusaka, Zambia, to playgrounds in schools across America – I’ve seen the transformative power soccer has to bring people together and transform lives on and off the field.”

Kickworldwide Director Steve Bellis has direct experience of how sport can change children’s lives.

“Back in 1992, we used Sporting Role Models (Stockport County footballers) to go out into the community to warn youngsters about the dangers of alcohol, smoking, drugs, racism and bullying.
It worked. Using footballers to get across these key healthy living messages was a huge success. The positive reaction from parents and teachers – and from the children themselves – was incredible.
Kickworldwide’s Outreach Programme builds on this experience to provide vital health education in developing countries around the world.”

Through our Soccer Institutes in developing countries, we are perfectly positioned to extend our reach into townships and outlying villages and make a real difference for so many youngsters through sport.