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AA to Partner in MENA

Soccer Prince to air in Middle East

Dubai based company, AA Productions, have signed an option agreement to produce Soccer Prince in the Middle East and North Africa.
The production company, which also has offices and production facilities in Beirut, already has more than 7000 hours of TV production to their name and have been introduced by joint format owners, Fremantlemedia.

The partnership was confirmed in July following meetings in Dubai involving all three parties. Owner and Manager of AA, Ihab Hammoud, has a long history in Television production, starting life as a cameraman for ICN TV in Lebanon in 1992. Having progressed into the production and directing of programmes, Ihab became the travelling producer for hit the highly acclaimed morning show ‘Dunia’ on Abu Dhabi TV in 2001.
Five years later, Ihab was project managing the launch of a new Pan Arab channel, Al Aan TV, eventually becoming their programme director.

Ihab also owns the famous Lebanon based ‘Al Ariss’ studios, which employs more than 85 people and boasts state of the art facilities.
Following the signing of the option agreement, Ihab revealed ‘We are delighted to have secured the option for the Soccer Prince format for the Middle East and North Africa. We already have a leading broadcaster ready to take the show on a Pan Arab basis and we look forward to announcing this in the near future. The timing is perfect for this region, with the world cup next year and with the mass of young talent that exists in this part of the world. We are confident of producing a fantastic show’

Kickworldwide Director, Steve Bellis confirmed ‘The Middle East and North Africa is a key region for Kickworldwide with its love of football and the world cup just around the corner. We have been extremely impressed by the professionalism shown by Ihab and his team and are confident that they will produce a show that Fremantle and ourselves will be proud of. This is also an excellent opportunity for the young people in the region to get involved in football’.

The show is expected to initially involve a number of GCC countries before spreading to North Africa for the second series.

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