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Soccer Prince will make its Middle East debut in February giving one lucky teenager the opportunity to win a twelve month development placement with English Premier League pace setters Liverpool FC.

Dubai based TV company AA Production has secured the three year rights for the show co-owned by Kickworldwide and Fremantlemedia, for the MENA region and has now agreed the first broadcast partner will be Rotana. 

Part of the Rotana Group, Rotana TV boasts a number of free to air television channels broadcast in Saudi Arabia and on Satellite in the Arab world and Arab Diaspora.

Pre-production commenced at the beginning of December 2013 with auditions set to commence in January 2014 throughout the Kingdom of Saudi Arabia. The first broadcast is scheduled for the end of February with the show reaching its climax ahead of the 2014 World Cup.

Owner and Manager of AA, Ihab Hammoud, who is already in talks with other countries in the MENA region, was delighted to have secured a broadcast deal with Rotana, “As one of the leading broadcasters in the region, Rotana are the perfect partners for the first Soccer Prince show in the Middle East. They have shown fantastic commitment to the show and we are all looking forward to producing the best Soccer Prince show to date. It is also a great pleasure to work alongside UK companies, Kickworldwide and Fremantlemedia on such an exciting project just before one of the world’s biggest sporting events….the World Cup”

Kickworldwide director, Steve Cartwright added “Saudi Arabia has a proud football history and it is an honour for us to be able to work in the Kingdom to search for new talent. It is also an honour to work with such an established broadcaster as Rotana who have continually demonstrated their excellence throughout the Middle East. We look forward to reaching new heights with this show alongside our production partners AA and Fremantlemedia”

Kickworldwide’s Steve Bellis commented “We are extremely grateful for the support and dynamism shown by Fremantle’s Middle East Director, Anahita Kheder, without whom the show may not have materialised in the region”.


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